87% of customers say service, or how they are being treated, is more important than brand or price..
-Convergys Scorecard Series Research
What are your customers experiencing?
In this section, you will find:
- Charts displaying key findings for the U.S. and U.K. markets
- Industry snapshots for 9 key industries, with multiple charts that can be compared to the 2010 findings for trending
Convergys 2009 Scorecard Series Key Findings:
- Customer service is the new differentiator – more important than price or brand
- Attrition is the new customer feedback – signaling the prevalence of both bad experiences and service alternatives
- More customers like multi-channel care – but each demographic segment has a different set of preferences
- Satisfaction doesn't necessarily mean loyalty – and loyalty is harder to earn
- Even when loyal, fewer customers forgive bad experiences
Read highlights from the U.S.-based Scorecard Series surveys
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Speak to a Convergys representative and learn more about how the Scorecard Series research can help improve your company's customer experience.
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Blog
Economy Got You Down? Call Super Customers to the Rescue! What ever happened to customer loyalty? Mike Cholak provides insights about why it's still alive and well, just not in the same old places.
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